Building Brands with Superheroes, Building Superheroes with Brands: The Brands of Iron Man and Captain America in the Marvel Cinematic Universe

Authors

  • Arpad Ferenc Papp-Vary Author
  • Aron Ronky Author

Keywords:

product placement, brand placement, brand-character alignment, Marvel Cinematic Universe, Superheroes

Abstract

The use of product and service brands by popular movie characters has long been a powerful marketing tool, boosting brand awareness and enhancing brand image.

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Published

06/08/2025

Issue

Vol. 1 No. 2 (2025): Special Issue

Section

TROPICAL AFRICA SPECTRUM